MONETIZATION THAT FITS THE GAME
Find where monetization is creating friction, and what to change.
We audit the offers, prices, rewards, currencies, and purchase moments in your game, then turn the findings into a practical monetization strategy.
WHEN IT FITS
Use this when the next decision needs to be clearer.
- Players are progressing, but the game gives them few good reasons to buy.
- Offers, pricing, bundles, rewards, or currencies feel disconnected from the player journey.
- The team wants to improve revenue without damaging progression, retention, or player trust.
WHAT WE AUDIT OR DESIGN
The work stays tied to the decision.
- The full player journey and the moments when a purchase, offer, reward, or currency decision appears.
- Offer structure, pricing, bundles, currencies, sinks, sources, rewards, progression gates, and payer value.
- Available conversion, purchase-funnel, economy, retention, and player-segment data.
WHAT YOU RECEIVE
Your team gets clear instructions.
- A ranked audit of the monetization problems and missed opportunities worth addressing first.
- Specific recommendations for offers, prices, bundles, timing, rewards, currencies, and progression links.
- A monetization strategy that separates quick changes from larger product work.
- A measurement plan covering conversion, payer behaviour, economy health, retention, and guardrails.
What we need from you
A playable build or link, the current offers and economy rules, and any purchase, conversion, retention, or player-segment data you can share. We can still begin without complete telemetry and will identify what should be tracked next.
How the work is measured
Every proposed change is tied to a primary result and a guardrail. We may track offer views, purchase starts, conversion, payer rate, revenue per payer, currency balance, progression, or retention depending on the problem.
RELEVANT WORK
See what this looks like on a real game.
QUESTIONS BEFORE STARTING
What teams usually ask.
Do we need purchase data before starting?
No. We can audit the live game, offers, pricing, rewards, and economy first. Better purchase and funnel data gives us more confidence, and we will tell you what is missing.
Does this mean adding more paywalls or ads?
No. The goal is to make monetization fit the player journey and the value the game provides. A recommendation may remove friction, change timing, simplify an offer, or leave a weak idea out.
Will our developers get specific instructions?
Yes. Recommendations name the offer, screen, price, reward, currency rule, player moment, or segment to change, along with the measurement needed after release.