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We solve
your game
problems.
You cannot grow a game that loses players before they reach its best content.
We find why players leave, where progression breaks, and what your team should change. We handle audits, balancing, telemetry, product decisions, and ongoing LiveOps, then give your team specific changes it can build and measure.
What is hurting the game?
Players leave early
They leave before reaching the content, systems, or offers you built.
Difficulty feels wrong
A few frustrating levels or long easy stretches break the flow.
Progression slows down
The next goal feels too far away, too repetitive, or not worth it.
Rewards feel weak
Players do not have a strong reason to keep going.
Onboarding has too much friction
Players have to understand too much before the game becomes fun.
You see where they leave, but not why
The data shows the drop-off. It does not tell your team what to change.
Why do you even need this?
If players leave quickly, buying more users will not fix the problem.
User acquisition is expensive. If new players leave quickly because they are frustrated or the game is not working for them, the money spent bringing them in is wasted.
Buying more users through ads only pours more players into a leaky bucket. It does not close the leak, so you keep losing money. Fixing the game and its retention helps players stay longer and gives each player a higher LTV.
You pay to bring players in
Ads get new players into the game.
Some leave before the game clicks
They may quit before they see what makes your game worth playing.
They miss what you built
Fewer players reach the later levels, events, and offers.
Fewer come back or spend
That leaves less time for players to become regulars or spend in the game.
Each player brings in less
The game gets less value from the money you spent acquiring them.
You pay to replace them
More of your ad spend goes to replacing players who have already left.
Why the usual approaches fall short
Ads bring players in. Dashboards and playtests show different pieces of what is happening. But someone still has to work out what is causing the drop-off and tell your developers exactly what to change. That is the part we handle.
Buying more players
Ads can bring in more people. They do not fix what is making current players leave.
Looking at dashboards
You can see where players drop off, but the chart may not tell you what in the game caused it.
Playtesting
A test session can show you where someone gets stuck. It cannot tell you how often the same thing happens in the live game.
Getting broad advice
Advice like "improve onboarding" or "rebalance progression" still leaves your developers to work out the actual change.
We work out what is causing the problem, tell your team what to change, then check what happened after release.
How we improve it
We get to know the game, find what is going wrong, tell your team exactly what to change, then check whether it worked.
Understand
We learn how the game works and what your team wants to improve.
Diagnose
We look at the game and its data to find what is causing the problem.
Specify
We tell your team what to change and how to check it.
Measure
After the change goes live, we look at the results and decide what to do next.
Start with a Game Improvement Audit.
We review one agreed game and one defined problem, journey, system, or level range. We tell you what is happening, why it matters, and what your team should change first.
$900–$1,800 Standard scope1–2 weeks Typical timing
One game. One agreed audit. No long-term engagement is required.
What we need
- A public game or playable build
- The goal and the part of the game in scope
- Any useful telemetry, level data, reviews, or product notes already available
What you receive
- Problems ranked by impact and urgency
- Exact changes for the affected levels, systems, features, or player moments
- The order to make them in and what to measure afterwards
What happens next
Your team can implement the recommendations. If you want Bilkul to continue, the next step can be a focused sprint, telemetry design, product design, monetization work, or an agreed retainer.
See what your team actually receives
These are examples from previous work. The recommendation identifies the problem, explains why it matters, gives the change, and defines the check after release.
Specific enough for the team to use.
Our analysts have worked as developers, so the recommendation accounts for game state, implementation behaviour, testing, and edge cases.
| Where | What happened | Why it matters | Exact change | What to measure |
|---|---|---|---|---|
| Level 10 | Players had too little time, and the reward targets did not match the level. | An early wall reduces reach before the wider game has a chance to work. | Increase the timer from 100s to 110s. Set Token 2 at 50% and Token 3 at 70% of the objective total. | Win rate, time left, token results, and replay after a win |
| Spin settlement | The template trusted the client with the result and wallet state. | A reconnect or repeated request could corrupt the wallet or pay the same result twice. | Move the outcome and settlement to the server. If the same spin ID appears again, return the saved result instead of paying twice. | Duplicate settlement, reconnect recovery, and wallet state |
| First release | Several modes were competing for the first build. | Building every mode at once would delay the core loop and spread testing across too much scope. | Build normal roulette and Golden Spin first. Keep the other modes out of the first release. | Core loop completion, return to play, and mode use |
A few results we achieved
Take a look at the problem, what we changed, and how the game did afterwards.
01RESULTS
Live Tile Match Game: more players progressed without making the game too easy
A few levels were stopping players for no good reason. We fixed those walls while keeping the game challenging.
+29%More players reached Level 20
76.04% → 85.39%Win rate
+10.74 pointsEarned Token 3
How we tackled it
We checked every level, found where players were losing too often, and changed the level difficulty and token targets.
What happened after
The win rate went up, losses fell by 7.85 percentage points, and 29% more starters reached Level 20. Level 38 improved from a 42.03% win rate to 82.14%.
02Match 3 Puzzle Game+55%
More players reached Level 10
03Block Puzzle Game14.8% → 39.9%Players earned Token 3
04Bubble Shooter+56.2%More players reached Level 10
05100-Level Match 3 Puzzle Game54Levels given exact changes
06Social Roulette GameFull product designFrom the first template to the build plan
Services & pricing
Not sure what is wrong? Start with the Game Improvement Audit. Already know the problem? We can work directly on it.
01
Game Improvement Audit
$900–$1,8001–2 weeks
Find what is hurting the game before committing to a larger fix.
What we do
- Game and player-journey audit
- Progression, difficulty, reward, economy, and onboarding diagnosis
- Ranked problems with specific fixes
- Measurement plan and decision readout
See what we do 4 items
- Game and player-journey audit
- Progression, difficulty, reward, economy, and onboarding diagnosis
- Ranked problems with specific fixes
- Measurement plan and decision readout
02
Game Product Design
$3,000–$7,5003–6 weeks
Define one agreed game, major feature, or set of systems before the team starts building it.
What we do
- One agreed game, major feature, or defined set of systems
- Screen flow, game states, and player actions
- Economy and technical rules
- A clear specification for development and QA
See what we do 4 items
- One agreed game, major feature, or defined set of systems
- Screen flow, game states, and player actions
- Economy and technical rules
- A clear specification for development and QA
03
Game Telemetry Design
$1,200–$3,0001–2 weeks
Decide what the game should track, why it matters, and how the team will use it.
What we do
- The questions the data needs to answer
- Event names, properties, and exact trigger rules
- KPIs and calculation definitions
- A telemetry specification developers can implement, with a QA checklist
See what we do 4 items
- The questions the data needs to answer
- Event names, properties, and exact trigger rules
- KPIs and calculation definitions
- A telemetry specification developers can implement, with a QA checklist
04
Monetization Audit & Strategy
Custom scope2–4 weeks
Find where monetization is creating friction and build a clearer plan for offers, pricing, rewards, and purchase moments.
What we do
- Player journey and purchase-moment audit
- Offers, pricing, bundles, currencies, and reward review
- Specific monetization changes ranked by priority
- Conversion, retention, and economy measurement plan
See what we do 4 items
- Player journey and purchase-moment audit
- Offers, pricing, bundles, currencies, and reward review
- Specific monetization changes ranked by priority
- Conversion, retention, and economy measurement plan
MOST COMMON
Game Improvement Sprint
$2,000–$5,0002–4 weeks
Fix one high-priority problem and the connected changes needed to solve it.
What we do
- One high-priority problem and its connected changes
- Specific redesign or balancing work
- Testing and developer handoff
- Post-change measurement report when release timing and data access are included in the agreed scope
See what we do 4 items
- One high-priority problem and its connected changes
- Specific redesign or balancing work
- Testing and developer handoff
- Post-change measurement report when release timing and data access are included in the agreed scope
RECOMMENDED
Product & LiveOps Retainer
$1,500–$5,000+per month
Ongoing product and LiveOps support within an agreed monthly scope.
What we do
- Agreed games, cadence, meetings, and responsibilities
- Monthly KPI and game-health review
- Progression, economy, LiveOps, and feature monitoring
- Product decisions and post-release analysis
See what we do 4 items
- Agreed games, cadence, meetings, and responsibilities
- Monthly KPI and game-health review
- Progression, economy, LiveOps, and feature monitoring
- Product decisions and post-release analysis
Prices are shown in USD and cover standard engagements. Larger games, multi-system product design, portfolio work, and unusually complex scopes are quoted separately.
What we can improve
Why Bilkul
Bilkul (बिल्कुल) means absolutely.
No half-measures. No almost. We are clear about what we know, what still needs testing, and what your team should do next.
Clear communication
The why, the change, and the trade-offs in plain language.
Transparent scope
A defined problem, useful deliverables, and a realistic timeline.
Developer-aware analysis
Recommendations written for the people who must build and test them.
Results, not just suggestions
We specify the change, help validate it, and measure what happened.
Questions before you start
What if we do not have useful telemetry?
We can start with the build, level data, product flow, reviews, and whatever information you already have. If the evidence cannot answer an important question, we tell you exactly what the game should track next.
What access do you need?
A public game or playable build is enough to begin the conversation. Depending on the agreed scope, useful inputs may include level data, telemetry exports, design documents, reviews, release notes, or access to a test environment. We confirm the safe sharing method before receiving private material.
Do you need source code?
Not for a standard audit. We diagnose the player and product problem from the game, available evidence, and agreed supporting material. If a later engagement needs implementation-level access, we define that separately before work begins.
Is an audit limited to one game?
Yes. A standard audit covers one agreed game and the player journey, system, or level range set before the work starts. Portfolio and multi-game work needs a separate scope.
How much of the game do you review?
That depends on the problem. We may review a focused journey, one system, or a complete 100-level curve. We confirm the boundary before the audit begins.
Do you implement the recommendations?
Your developers implement and release the changes. We give them exact recommendations and a measurement plan. In a Game Improvement Sprint, we also help your team test the changes and review the results within the agreed scope.
What if we already know what the problem is?
You may not need a broad audit. We can work directly on the relevant Game Improvement Sprint, Product Design, Telemetry Design, Monetization, or Product and LiveOps engagement.
Can you keep supporting the game afterwards?
Yes. We can continue through a sprint or an agreed Product and LiveOps retainer, depending on how much ongoing analysis, balancing, and release support the game needs.
How do you handle confidential game data?
The public form is only for the first conversation. We agree on a safer sharing method before receiving private builds, dashboards, source files, or player data.
We solve your game problems.
Book a call and tell us what you are seeing. We will find where the game is losing players, what is causing it, and what your team should change.
START THE CONVERSATION
Tell us about your game.
Tell us what you want to build or improve, whether you have a live game or are planning a new one.
Selected offerGame Improvement Audit
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