Players leave early
They never reach the systems, content, or offers you spent months building.
BILKULSTUDIOSBook on Cal.com
GAME IMPROVEMENT FOR LIVE MOBILE & BROWSER GAMES
We solve
your game
problems.
Your game works. It may even be fun. But players still leave before they reach the best parts. We find out why, decide what should change, and give your team instructions they can build and measure.
1. What is hurting the game?
Difficulty feels wrong
A few sharp walls, dead-easy stretches, or unclear goals break the flow.
Progression loses momentum
The next goal feels too far away, too repetitive, or not worth the effort.
Not enough incentive
The next reward, unlock, or goal is not strong enough to keep players moving.
Systems fight each other
Economy, progression, events, and offers pull the player in different directions.
The data says what, not why
A dashboard shows the drop. It does not tell the team what to change on Monday.
2. Why do you even need this?
You made the game. It works well. You find it fun. But players still leave early.
You have put hundreds, maybe thousands, of hours into it. You find it fun. It works well, and there are no obvious bugs. But players still leave so early that they do not even reach half the content you created. You could keep trying to solve it yourself, or let us take care of the game and its telemetry from end to end.
You have a game. You have put hundreds, maybe thousands, of hours into it. You find it fun. It works well, and there are no obvious bugs or problems.
But when people play it, you see them leave so early that they do not even reach half the content you created. Why? It could be the difficulty, progression, rewards, onboarding, economy, or something else that is hard to spot.
You could keep trying to solve it yourself, or you could let us take care of your game. We have a proven record and a clear system for finding and fixing these problems. We handle the game and its telemetry from end to end. You get specific changes and results, not broad suggestions.
Early exits
Players miss the content you already paid to build.
Broken momentum
They lose the reason to reach the next goal.
Roadmap waste
The team builds around symptoms instead of causes.
Weak monetization
Offers cannot work if players never reach the right moment.
3. A few results we achieved
What we found, what we changed, and what happened afterwards.
01MEASURED IMPROVEMENT
Tile Match: more players progressed without making the game too easy
A few levels were stopping players for no good reason. We fixed those walls while keeping the game challenging.
Two 30-day telemetry periods compared.
+29%More players reached Level 20
76.04% → 85.39%Win rate
+10.74 pointsEarned Token 3
What we did
We checked every level, found where players were losing too often, and changed the level difficulty and token targets.
What the data showed
The win rate went up, losses fell by 7.85 percentage points, and 29% more starters reached Level 20. Level 38 improved from a 42.03% win rate to 82.14%.
4. How we improve it
We start with player behaviour, find the cause, specify the change, and measure the result.
Understand
We agree on the business goal, the player behaviour, and the part of the game worth investigating.
Diagnose
We combine telemetry, level data, design review, and playtesting to find the cause rather than the symptom.
Specify
We write the exact change, priority, trade-off, validation step, and metric to watch.
Measure
After release, we compare the right signals, keep what worked, and refine what did not.
5. You get a decision your team can use
We turn the problem into exact changes your team can build, with the reasoning and measurement behind them.
Exact changes, with a clear way to test them.
Our analysts have worked as developers. Recommendations account for game state, implementation behaviour, edge cases, and what the team needs to measure after release.
The exact target
The level, feature, system, player segment, or journey point that needs attention.
The diagnosis
What the evidence says is happening and why it is more likely than the alternatives.
The proposed change
Moves, timers, thresholds, rewards, UX behaviour, economy values, or feature scope.
Priority and trade-offs
What should happen first, what can wait, and what the change may affect elsewhere.
Validation and measurement
What to test before release and which metric should decide whether the change stays.
6. Services & pricing
Six ways to start. Final scope depends on the game, the data available, and how much needs changing.
01
Game Improvement Audit
$900–$1,8001–2 weeks
Find what is hurting the game before committing to a larger fix.
What we do
- Game and player-journey audit
- Progression, difficulty, reward, economy, and onboarding diagnosis
- Ranked problems with specific fixes
- Measurement plan and decision readout
02
Game Product Design
$3,000–$7,5003–6 weeks
Define one agreed game, major feature, or set of systems before the team starts building it.
What we do
- One agreed game, major feature, or defined set of systems
- Screen flow, game states, and player actions
- Economy and technical rules
- A clear specification for development and QA
03
Game Telemetry Design
$1,200–$3,0001–2 weeks
Decide what the game should track, why it matters, and how the team will use it.
What we do
- The questions the data needs to answer
- Event names, properties, and exact trigger rules
- KPIs and calculation definitions
- A telemetry specification developers can implement, with a QA checklist
04
Monetization Audit & Strategy
Custom scope2–4 weeks
Find where monetization is creating friction and build a clearer plan for offers, pricing, rewards, and purchase moments.
What we do
- Player journey and purchase-moment audit
- Offers, pricing, bundles, currencies, and reward review
- Specific monetization changes ranked by priority
- Conversion, retention, and economy measurement plan
MOST COMMON
Game Improvement Sprint
$2,000–$5,0002–4 weeks
Fix one high-priority problem and the connected changes needed to solve it.
What we do
- One high-priority problem and its connected changes
- Specific redesign or balancing work
- Testing and developer handoff
- Post-change measurement readout
RECOMMENDED
Product & LiveOps Retainer
$1,500–$5,000+per month
Ongoing product and LiveOps support within an agreed monthly scope.
What we do
- Agreed games, cadence, meetings, and responsibilities
- Monthly KPI and game-health review
- Progression, economy, LiveOps, and feature monitoring
- Product decisions and post-release analysis
Prices are shown in USD and cover standard engagements. Larger games, multi-system product design, portfolio work, and unusually complex scopes are quoted separately.
7. What we can improve
8. Why Bilkul
Bilkul (बिल्कुल) means absolutely.
That is how we prefer to work. We tell you what the data supports, what still needs testing, and what your team should do next.
If a small level change is enough, we say so. If the problem sits deeper in the product, we show you where and explain the trade-off.
Clear communication
The why, the change, and the trade-offs in plain language.
Transparent scope
A defined problem, useful deliverables, and a realistic timeline.
Developer-aware analysis
Recommendations written for the people who must build and test them.
Results, not just suggestions
We specify the change, help validate it, and measure what happened.
We solve your game problems.
Show us where players are struggling. Book a call and talk us through the problem, or send us the details if you already know what needs investigating.
START THE CONVERSATION
Tell us what is not working.
If you have a live game and a question about progression, retention, difficulty, rewards, economy, monetization, onboarding, or player behaviour, start here.
Selected offerGame Improvement Audit
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