RESULTS · Bubble Shooter
Level 10 reach was 56% higher in the later period.
We checked whether players were quitting less, playing again after a win, and moving further into the early game.
Telemetry from December 2025 to May 2026.
THE MAIN MOVEMENTS
Before and after, shown side by side.
Reach to Level 10
+56.2%Replay after a win
+7.7 pointsQuit rate
-0.8 pointsWin rate
+1.9 pointsTHE FULL PROGRESSION
How player reach changed across the game.
This chart compares player reach before and after the changes.
Early-game reach before and after balancing
This view covers the first 30 levels, where the biggest change happened.
Level 10 reach was 56% higher in the later period. Replay after a win also rose and quit rate fell in the later reporting period.
THE NUMBERS BEHIND THE CHART
Early-game reach checkpoints
Each level is compared with the Level 1 count from its own reporting period.
Show checkpoint data
| Level | Before reach | After reach | Change |
|---|---|---|---|
| Level 1 | 100% | 100% | Starting base |
| Level 5 | 23.96% | 31.89% | +33.1% |
| Level 10 | 8.29% | 12.95% | +56.2% |
| Level 15 | 2.98% | 5.85% | +96.3% |
| Level 20 | 2.20% | 4.18% | +90.0% |
| Level 30 | 1.17% | 1.39% | +18.8% |
Telemetry periods: 1 December 2025–27 February 2026 and 27 February–1 May 2026. Reach compares each level with that period’s Level 1 count.
What was happening
Win rate was one part of the check. We also measured whether players quit less, played again after winning, and continued into the next part of the game.
What the data showed
Quit rate fell from 2.1% to 1.3%. Replay after a win rose from 54.5% to 62.2%, and Level 10 reach rose from 8.3% to 13.0% of each period’s Level 1 count.
What we did
We reviewed the whole game, identified the levels that needed balancing, and gave the team exact move limits and token targets for each affected level. We checked wins, quits, replay, and token results together.
A REAL PART OF THE WORK
Example level recommendations
Here's what those level-by-level recommendations looked like.
See the recommendations
| Level | Objective | Moves | Token 2 | Token 3 | Check after release |
|---|---|---|---|---|---|
| Level 1 | 10 Leaves | Keep at 20 | 550 | 700 | Quit rate and replay after a win |
| Level 10 | 6 Leaves | 22 → 24 | 500 | 750 | Completion, replay, and Level 11 reach |
| Level 12 | 7 Fish | 36 → 42 | 1,000 | 1,400 | Wins, losses, moves left, and token attainment |