MEASURED IMPROVEMENT · Block Blast
Token 3 rose by 25.1 points while win rate stayed stable.
The goal was to improve the quality of successful clears without turning the whole game into an easier experience.
Two 30-day telemetry periods compared.
THE MAIN MOVEMENTS
Before and after, shown side by side.
Token 3
+25.1 pointsToken 2 or better
+5.3 pointsWin rate
-0.4 pointsReach to Level 20
+29.3%A CLOSER LOOK AT THE DATA
The level-by-level progression view.
The chart follows the change beyond the headline checkpoint.
Player reach before and after balancing
The comparison shows progression across the full game while the overall win rate stayed close to 73%.
Level 20 reach increased by 29%. Token 3 attainment had the largest change in the same period.
THE NUMBERS BEHIND THE CHART
Reach at selected checkpoints
The normalised line separates progression from the different Level 1 volumes in the two periods.
| Level | Before reach | After reach | Change |
|---|---|---|---|
| Level 1 | 100% | 100% | Starting base |
| Level 5 | 47.25% | 46.06% | −2.5% |
| Level 10 | 22.16% | 23.91% | +7.9% |
| Level 20 | 9.02% | 11.66% | +29.3% |
| Level 40 | 4.90% | 8.16% | +66.5% |
| Level 100 | 1.57% | 1.75% | +11.5% |
Two 30-day telemetry periods: 28 May–28 June and 28 June–28 July 2026. Level 20 and Token 3 are the headline results; the full curve shows the wider progression trend.
What was happening
We treated the win rate as a guardrail and balanced for mastery. That kept overall passability steady while making Token 3 more achievable.
What the data showed
Token 3 moved from 14.8% to 39.9%, while the overall win rate stayed close to 73%. Normalised reach to Level 20 also moved from 9.0% to 11.7%.
What we did
We reviewed win rate and token outcomes together, then changed the balance so Token 3 was more achievable while the win rate stayed stable.
A REAL PART OF THE WORK
Example balancing recommendations
| Level | Objective | Moves | Token 2 | Token 3 | Check after release |
|---|---|---|---|---|---|
| Level 1 | 14 Red + Yellow blocks | Keep at 22 | 820 | 840 | Token attainment, with win rate as the guardrail |
| Level 8 | 27 Ball + Red, Green and Yellow blocks | 40 → 44 | 2,150 | 2,420 | Wins, moves left, and the token split |
| Level 24 | 28 Boxes + Glass | 38 → 42 | 2,100 | 2,110 | Win rate, moves left, routes, and blockers |